Highlights of Qualifications
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Strategic, innovative, with diversified work experience.
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A true thought leader in the sports marketing landscape.
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Affinity for solving problems with budgetary constraints.
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Excellent interpersonal communication skills.
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Effective negotiator, marketer, presenter, creative thinker, results-oriented professional.
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Exceptional marketing campaign planning and organizational skills; extensive written and verbal communication skills.
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Experience in sports marketing sponsorships through multiple platforms.
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People management and executive experience.
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Specialize in Sports Betting Strategies and building out first party data.
Related Experience
NESN, Boston, MA | 2021-Present
SVP of Strategic Broadcast and Digital Partnerships
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A true thought leader in the sports marketing landscape.
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Affinity for solving problems with budgetary constraints.
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Excellent interpersonal communication skills.
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Effective negotiator, marketer, presenter, creative thinker, results-oriented professional.
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Exceptional marketing campaign planning and organizational skills; extensive written and verbal communication skills.
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Experience in sports marketing sponsorships through multiple platforms.
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People management and executive experience.
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Specialize in Sports Betting Strategies and building out first party data.
Galaxy Media Partners, Syracuse and Utica, NY | 2019-2021
Chief Revenue Officer
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Manage and direct local and national sales team, on-air talent, and products teams to hit revenue goals and create multi platform marketing campaigns.
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Create marketing campaigns for radio, digital, events and sports that helped mid-size local companies
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Actively managed a sales list and handled new business
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Responsible for helping brands guide prospects through the marketing funnel, inclusive of build brand awareness, focusing on consideration, capitalizing on intent and driving them to purchase.
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Experience in digital marketing: SEO Optimization, SEM, Native Ads, Pre-Roll, Geofencing, Display ads, Video ads and OTT. Worked with Google, Amazon and Facebook ad exchanges. Managed companies Google My Business and social pages.
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Approach business from an education and market constative perspective to identify clients’ needs and offered customized proposals
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Responsible for hitting revenue goals across all markets
NESN, Boston, MA | 2015-2019
Local/National Sales Manager
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Manage and direct local team consisting of 10 Account Executives and 5 Client Coordinators.
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Manage and direct Home Team Sports now Playfly Sports six regional offices throughout the US.
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Exceeded FY 17 by 4% and FY18 by 8%.
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Partnered with top brands to build out custom marketing strategies; Kia, Nissan, MGM, Foxwoods, Amica, Toyota, Audi, DraftKings, MillerCoors, Southwest Airlines, Jetblue, Comcast, WB Mason, Dunkin, McDonalds and hundreds of other key national and regional brands
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Communicated and collaborated with every Regional Sports Network and MLB, NBA and NHL across the country to integrate marketing strategies for brands
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Worked to create 3-year sales department plan and strategy to grow revenue by 15%
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Oversee direct sponsorship and agency driven revenue streams by creating multiplatform custom packages that are tailored to specific client’s needs.
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Interact with major decision makers locally and nationally to convince and influence business decisions.
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Assist in negotiating and closing prominent and complex sales accounts.
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Provide accurate revenue forecasts for the national sales performance.
Home Team Sports: A Division of Fox Sports, New York, NY/Chicago, IL | 2009-2015
Account Executive
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Represent over 30 regional sports networks carrying all U.S. MLB, NBA and NHL teams as well as NCAA sports cross the country.
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Work closely with stations, clients, teams and agencies to create sponsorship opportunities that are inclusive of media, digital, in stadium activation and stadium signage.
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Responsible for over $16,000,000 in annual billings; exceeded FY’12 budget by 18%; accounts include, but not limited to: Chase, Chase United, United, Sonic, Boston Beer, Nestle, Lexus, Corona, Delta, Ruby Tuesdays, Film District, JoS A. Banks, Quizno’s.
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Work closely with agencies and clients to effectively position brands in live games; build packages and negotiate deals from $50k-$7mil; present opportunities to agency heads, CMO’s, etc. directly.
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Worked closely with Business Development and Creative Services to create media sponsorships that would entice new clients and align closely with their objectives and marketing campaign.
News Corporation | 2008-2009
FOX Station Sales, New York, NY
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Account Coordinator –Business Development
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Worked closely with Sales and Marketing team to create, pitch and produce promotions for potential clients.
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Used multiplatform to incorporate promotions and maximize results.
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Communicating with stations, sales reps and production house to ensure sponsorships are executed flawlessly.
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Compile post logs, posting and evaluating status of deals.
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Found potentials leads that were pursued for promotions and sponsorships created by the Business Development team.
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Manhattanville College, Purchase, NY
Bachelor of Arts, May 2008
Major: Communication Studies
Concentration: Film Production
Minor: Dance/Theater
Education
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Watch my video reel below!
Available for
Speaking Engagements
Advertising Media • Sports Betting • Women in Sports • Mentorship
Leadership Roles
Executive Chair of NESN’s Women ERG 2019-Present
​VP of Women In Sports and Events New England Chapter 2017-2019, 2022-Present
​Co-Founder of Diversity and Inclusion at NESN 2018
Finalist for Women to Watch in New England award, 2018, WICT
Works closely with New York Cares as junior mentor and volunteer; 2010-2014
Member of the ALS of Utica chapter; helps raise money and organize yearly walk and fundraisers
Mentee Testimonial
Cosmina Schulman is a boss lady, rock star, superwoman, AND a mom. I have the amazing privilege of calling her both a friend and a colleague. Cos is one of the most genuine human beings you’ll come across and it is what sets her apart in both business and life. We worked closely together in the early stages of my media career, and I learned so much from her. I think the most important lesson though has been authenticity. Cosmina is so unapologetically herself – in the best way possible – and it allows others, including her team, the space to do the same. Watching and learning from her when working together in Chicago taught me to think critically, be strategic, unlock my creativity, and to make no apologies for asking questions, presenting ideas, and being myself. She is fiercely loyal and fights for her people, giving them the opportunity to thrive and grow knowing that she has their back. I’m so grateful to have her as a mentor, advocate, resource, and friend throughout my career.
Jamie Shannon
Playfly, Integrated Account Executive, Advertising Sales